Privacy Policy

Effective Date: 11th September 2025
Last Updated: 11th September 2025

Empire Printing and Embroidery (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

Contact Details

• Company Name: Empire Printing and Embroidery

• Website: https://empireclothing.uk/

• Email: support@empireclothing.uk

• Telephone: 01508 470547

Information We Collect

We may collect and process the following data:

• Identity & Contact Data: Name, email address, phone number, billing/delivery address.

• Transaction Data: Payment information, order history.

• Technical Data: IP address, browser type, operating system, cookies.

• Marketing & Communication Data: Preferences regarding marketing communications.

• Automated Technologies and Analytics

  As you interact with our website, we automatically collect Technical Data about your device and browsing behaviour. This includes IP address, browser type, operating system, pages visited, and interaction patterns.

  This data is collected using cookies, server logs, and similar technologies. Some of this data is collected via third-party analytics and behavioural analysis providers, including Mouseflow and Microsoft Clarity, which may process data outside the UK.

  These tools help us understand how users interact with our website so we can improve usability and performance. They are configured to mask or exclude personally identifiable information and do not intentionally collect names, email addresses, payment details, or form input data.

  For more information, please see our Cookie Policy.

How We Use Your Data

We process your data to:

• Provide our products and services.

• Process payments and deliver orders.

• Communicate with you regarding enquiries and customer support.

• Improve our Website and services.

• Comply with legal obligations.

• Send you marketing (where you have consented).

Analytics and Behavioural Analysis Tools

We use the following analytics tools to improve our website and user experience:

• Mouseflow – records anonymised session data such as mouse movements, clicks, scrolling behaviour, and navigation paths.
• Microsoft Clarity – collects anonymised interaction data including page views, clicks, and scrolling behaviour.

These providers act as data processors on our behalf and process data in accordance with their own privacy policies:

• Mouseflow Privacy Policy: https://mouseflow.com/legal/privacy/
• Microsoft Privacy Statement: https://privacy.microsoft.com/privacystatement

Lawful Basis for Processing

We rely on the following lawful bases:

• Contractual necessity.

• Legal obligations.

• Legitimate interests.

• Consent (for marketing, cookies, etc.).

Where required by law, analytics and marketing technologies are only used after you have provided consent via our cookie controls.

Sharing of Data

We may share data with:

• Payment processors.

• Delivery and courier services.

• IT and hosting providers.

• Legal and regulatory authorities when required.

We do not sell your data to third parties.

Some of our service providers are based outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as UK GDPR-compliant contractual clauses or equivalent protections.

Data Retention

We retain personal data only as long as necessary for the purposes collected, or as required by law (e.g., accounting obligations).

Your Rights

Under UK GDPR you have the right to:

• Access, correct, or delete your data.

• Object to or restrict processing.

• Data portability.

• Withdraw consent where applicable.

To exercise your rights, contact us at support@empireclothing.uk.

Security

We implement appropriate measures to secure your personal data, but cannot guarantee complete security of online transmissions.