Cookie Policy

Effective Date: 11th September 2025
Last Updated: 11th September 2025

Empire Printing and Embroidery (“we”, “us”, “our”) uses cookies on https://empireclothing.uk/ (“Website”). By using our Website, you consent to the use of cookies in accordance with this policy.

What Are Cookies

Cookies are small text files placed on your device to store data that can be retrieved by a web server in the domain that placed the cookie.

How We Use Cookies

We use cookies for the following purposes:

• Essential Cookies: Required for basic site functionality, such as shopping cart management.

• Performance & Analytics Cookies: To analyse traffic, usage patterns, and improve site performance.

• Functionality Cookies: To remember your preferences and settings.

• Advertising Cookies: Where applicable, to deliver relevant adverts and measure marketing effectiveness.

Third-Party Cookies

We may allow third parties (e.g., Google Analytics, Facebook Pixel) to set cookies for analytics or marketing purposes.

Microsoft Clarity

We use Microsoft Clarity, a web analytics tool provided by Microsoft, to better understand how visitors engage with our website. Microsoft Clarity uses cookies and tracking technologies to collect anonymous data about user interactions, including mouse movements, clicks, and scrolling activity.

Mouseflow

We use Mouseflow, a web analytics and session replay tool, to better understand how users interact with our website. Mouseflow uses cookies and similar technologies to record anonymised user interactions such as mouse movements, clicks, scrolling, and navigation behaviour.

What data does Mouseflow collect?
Mouseflow may collect information about user interactions, pages visited, time spent on pages, and technical details such as browser type, operating system, and screen resolution.

Mouseflow is configured to mask or exclude any sensitive or personally identifiable information. It does not intentionally collect names, email addresses, payment details, or form input data.

Data is processed in accordance with Mouseflow’s Privacy Policy: https://mouseflow.com/legal/privacy/

What Data Does Microsoft Clarity Collect?

• User interactions such as page views, clicks, and scrolling behaviour.
• An anonymized user identifier to track visits across sessions.
• Technical information such as browser type, operating system, and screen resolution.

Microsoft Clarity does not collect personally identifiable information such as names, email addresses, or payment details. All data is processed in accordance with Microsoft’s Privacy Statement (https://privacy.microsoft.com/en-us/privacystatement).

Managing Cookies

You can control or delete cookies through your browser settings. Please note that disabling cookies may affect site functionality.

For more information about cookies, visit www.allaboutcookies.org.